Marketing & Business Analytics
Evaluate campaign ROI, lead source conversion performance, and individual counsellor productivity.
Marketing Acquisition Channels Performance
Enquiry to Paid Admission
| Lead Source | Total Enquiries | Admissions Converted | Conversion Rate (%) | Performance Rating |
|---|---|---|---|---|
| Website Free Counselling Form | 2 | 1 |
|
High Converting |
| Instagram Ads | 1 | 0 |
|
Top of Funnel |
| Facebook Ads | 1 | 0 |
|
Top of Funnel |
| Google Search / Ads | 1 | 0 |
|
Top of Funnel |
| School Seminar & Workshop | 0 | 0 |
|
Top of Funnel |
| Parent Referral | 1 | 0 |
|
Top of Funnel |
| WhatsApp Direct Enquiries | 0 | 0 |
|
Top of Funnel |
| Centre Walk-in | 0 | 0 |
|
Top of Funnel |
Counsellor Sales & Counselling Performance
Employee KPIs
| Staff Name & Role | Leads Assigned | Counselling Done | Admissions Closed | Conversion Rate (%) |
|---|---|---|---|---|
|
Dr. Sameer Verma (Director)
admin
|
0 | 0 | 0 |
|
|
Pooja Kashyap (Sr. Brain Counsellor)
counsellor
|
5 | 2 | 1 |
|
|
Rohan Mehta (Admissions Counsellor)
counsellor
|
1 | 0 | 0 |
|
Course-wise Revenue Generation
Financial Attribution
| Course Name | Category | Total Enrolments | Total Collected | Pending Dues |
|---|---|---|---|---|
| Photographic Memory Training | Memory Enhancement | 2 Students | ₹27,500 | ₹0 |
| Midbrain Activation Program | Brain Development | 1 Students | ₹10,000 | ₹6,000 |
| DMIT & Brain Profiling Counselling | Counselling & Profiling | 0 Students | ₹0 | ₹0 |
| NLP & Mnemonics for Kids | Neuro-Linguistic | 1 Students | ₹14,000 | ₹0 |
| Speed Reading & Quantum Comprehension | Academic Accelerator | 0 Students | ₹0 | ₹0 |
| Vedic Maths & Lightning Calculations | Mathematical Skills | 0 Students | ₹0 | ₹0 |